JustRosie.co.uk is the outspoken character’s latest attempt to promote her modelling career. It also features advice on make-up, men, fashion and life in general. In real life, meanwhile, Coronation Street bosses have created the site to promote Rosie’s exclusive series of web episodes, which will premiere on the Just Rosie site later this month.
As the first official website dedicated solely to the antics of a Coronation Street character, Just Rosie will also contain webcam tips, extra photos and humourous blogs from the long-standing Weatherfield resident.
Unfortunately for Rosie (Helen Flanagan), things don’t go quite to plan when she launches her first online advice session – ‘How to make the most of your assets’. Placing the camera in the wrong position, the ditzy brunette doesn’t realise that she is sending out a different message altogether. In another tie-in for Rosie’s forthcoming series, she also now has her own Facebook page featuring regular status updates.
Coronation Street chiefs have launched a number of other online initiatives in the past year, including tram crash bulletins for the 50th anniversary week, Gary’s Army Diaries and Ken and Deirdre’s Bedtime Stories.
The exclusive Rosie webisodes will premiere online on September 26.
Read More: Digital Spy